Our Story

About Us

In Our Words is a lifestyle company that was created by empowered, strong and determined intergenerational women to inspire and empower girls and women of all ethnic backgrounds, ages, and cultures. We look to express our words through our products because we recognize our brand speaks to women of all backgrounds.

Our brand is exclusive, and we feature different designs periodically. We create fresh, new inspirational statements for our customers. As inspired, we feature new designs that recognize all cultures and backgrounds. Our goal is to inspire and empower women as much as we can. We utilize our products to help you remember who you are in your own journey. We hope that our products will help influence women to live their lives boldly.


Our Mission

In Our Words began as an amazing apparel company that touched many women’s lives. In Our Words used positive affirmations in the form of hashtags to inspire women to bring out their authentic self. It is our intention to continue to inspire women by transitioning into a lifestyle brand. In Our Words is bringing more than apparel to our online store and retail space at The Life@Salt City Market.

Our goal is to allow women from all walks of life to express themselves with more than just apparel. As the company evolves, we have grown to learn our choices are unlimited. With that realization, we want to give our customers the same option. We want to inspire and encourage women to remember who they are, step into their power, and not shy away from their light. As women, we all have something to share with the world. Moving forward, our goal at In Our Words is to create products that help women remain true to themselves.